Anti-aging Supplement
The aging population means more American women (soon to be over 2 million per year) will be going through menopause. So nutritional supplement vendors are offering many products to them, and interest in the items has been rising due to reports about the negative effects of hormone-replacement drug therapy, industry sources state.
Complete
Line of
Anti-aging Supplements
In September Natrol started a special effort intended to make women more aware of its brand--Complete Balance AM/PM Formula for Menopause. It is offering 10,000 women the opportunity to try the product by requesting it.
Meanwhile, concerns about sexual performance and the popularity of Viagra have led suppliers to develop many offerings, and they are for women as well as for men.
This is a major segment, and the products are very popular, Stein points out. Mason has one product-Desire-X--for men and women as well as VeinErect for men and SX Enhancer for women. Other suppliers in this segment include Nx
Nutraceuticals, Windmill Health Products, Real Health Laboratories Inc., Daily Wellness Co. and Nature Made.
Anti-aging Supplement Values
| A large portion--81%--of adult Americans consider eyesight as their No.1 health concern, according to an industry study. So it is not surprising that many suppliers are developing products for them.
Pharmavite, for example, recently entered the segment with its Nature Made Eye Defense.
the product to help protect the eyes and promote healthy vision. It contains essential antioxidants as well has lutein and
zeaxanthin. Healthy levels of those two items are necessary to prevent age-related vision conditions that may result from a diet lacking in fruits and
vegetables.
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